Nike Sportswear Dynamic Shirt Logo
Designed a new Nike Sportswear Logo to integrate a Twitter QR Code. The design was then printed on shirts and placed within the Nike by Melrose
store in Los Angeles. When the code is scanned, it unlocked a Nike event, exclusive to those only who had scanned the code.
Nike x Twitter Dynamic Shirt on display at Nike Melrose
Store customers used their phone cameras to scan the hidden QR code.
Once scanned. users were prompted to a hidden tweet that unlocked an invite to an exclusive Nike event. The Nike x Twitter Dynamic Shirt led to an increase in engagement, new users, and event sign-ups exceeded capacity by 24%